For those who are lucky enough not to know, Colin Cowherd is a radio personality who has a morning sports show on ESPN. Wednesday morning he was talking about the ESPN Full Circle coverage of the Florida St/Miami game; and how regardless of the viewer response, it was a good move for ESPN. His logic was that the incessant coverage was a good "branding" strategy for the network. He then went on a rant about the impact that promotion and branding can have, and well, it was a bit surprising where it led.




Perhaps Cowherd is on to something. At the very least, maybe I could invoke this as my defense if I ever have the opportunity to kill Chris Berman- or worse yet, get drunk and have sex with Linda Cohn.